Instagram post backgrounds

Backgrounds for portrait posts at 4:5, the size that takes the most room in the feed, with the slice the profile grid shows marked.

1080 × 1350 · First download free, no account · No watermark

1080 × 1350

Instagram's tallest feed post. The studio's 4:5 frame is the same shape.

Ember Instagram post background with its safe zones marked
  • Profile grid

The feed shows the whole post. Your profile grid shows it at 3:4, trimming a sliver off each side, so keep words in from the left and right edges.

Instagram post: 1080 × 1350 pixels.

Studio frame
4:5
First download
864 × 1080
4K export
1728 × 2160

Quote cards and announcements

Put one line of text on a gradient and it reads as a designed post, not a screenshot of a note. Keep the palette for the whole series and your grid looks planned.

Carousels in one palette

Export the same palette at several seeds for the slides of a carousel. Each slide is different, and the swipe feels continuous.

Portrait beats square

A 4:5 post is a quarter taller than a square one in the feed, which is more of the screen for the same scroll.

Questions

What size is an Instagram portrait post?
1080 × 1350 pixels, a 4:5 ratio. Use the studio's 4K export (1728 × 2160) and Instagram scales it down; the first, account-free download is 864 × 1080, a little small for the feed.
Why does my post look cropped on my profile?
The profile grid shows posts at 3:4, which trims the sides of a 4:5 post. Keep text away from the left and right edges.
Is it free to download?
Yes. The first download needs no account: 864 × 1080 at 4:5. A free account exports 5 4K images a month, 1728 × 2160 at this ratio, with no watermark.
Can I use my own colours?
Yes. Every example opens in the studio at 4:5. Change the palette (paste your brand's hex codes), the style, the grain and the blur, then export.

Make a post background now

The studio opens at 4:5, 1080 × 1350's shape. Shuffle until it feels right, then export.