App Store header backgrounds

The header runs across the top of your App Store product page. Make it at 21:9, and export it at the exact 3840 × 1646 Apple asks for.

3840 × 1646 · First download free, no account · No watermark

3840 × 1646

Apple's required header size, JPG or PNG with no transparency. The studio's 21:9 frame is the same shape.

Daybreak App Store product page header background with its safe zones marked

Apple doesn't publish the crop in pixels: each device shows a different part of the header, and its templates mark the safe area. Keep the brightest part of the gradient, and any words, near the centre.

App Store product page header: 3840 × 1646 pixels.

Studio frame
21:9
First download
1920 × 823
4K export
3840 × 1646

Make all six from your App Store link

Export at 4K for the exact size

Apple takes the header at exactly 3840 × 1646, and the studio's 4K export at 21:9 is that size, so it uploads as it is. The free first download is half that, 1920 × 823, so sign in for the 4K one: a free account gets five a month.

A short phrase, or none

Apple's guidance for header art: if you add words, use a short phrase that adds to the image, localized for every language your app supports. No prices, discounts, website URLs, copyright symbols or other platforms' logos.

It can also move

The header can be a video at the same 3840 × 1646: 5 to 30 seconds at 30 or 60 fps, muted by default and looping. Press Animate under the frame in the studio and Pro exports this gradient as a seamless loop at exactly that size.

Questions

What size is the App Store product page header?
3840 × 1646 pixels at 21:9, as a JPG or PNG with no transparency. A header video is the same size, 5 to 30 seconds long, at 30 or 60 fps; press Animate in the studio and Pro exports one.
Can the header have text on it?
Apple allows a short phrase that adds to the visual, localized for each language your app supports. It asks for no pricing, discounts, website URLs, copyright symbols, or logos of other platforms.
Is it free to download?
Yes. The first download needs no account: 1920 × 823 at 21:9. A free account exports 5 4K images a month, 3840 × 1646 at this ratio, with no watermark.
Can I use my own colours?
Yes. Every example opens in the studio at 21:9. Change the palette (paste your brand's hex codes), the style, the grain and the blur, then export.

Make an App Store header now

The studio opens at 21:9, 3840 × 1646's shape. Shuffle until it feels right, then export.